Privacy policy

Effective date: August 29, 2026. This policy explains how Nooga Local collects, uses, and protects information when you use NoogaLocal.com.

Information we collect

We collect information you provide directly, including your name, business email, business phone, website, relationship to a business, and verification evidence when you submit an ownership claim or request a correction. A claim is stored as a separate review record and does not automatically change a public listing.

We also maintain public-facing business information such as business names, categories, public phone numbers, websites, and addresses. Some unclaimed listing information may originate from publicly available business sources or direct business relationships.

How we use information

We use information to operate and secure the directory, review ownership claims, correct listing information, distinguish claimed from unclaimed listings, provide clearly disclosed paid placement, respond to support requests, and understand directory performance.

Submitting a claim is not consent to receive marketing messages. Nooga Local does not automatically enroll claimants in email, text-message, calling, or marketing workflows.

Your choices

• You may request access to, correction of, or deletion of personal information associated with a claim.
• You may ask us to correct public business information without claiming a listing.
• You may decline optional communications, and marketing preferences are never inferred from a claim.

Send requests to support@noogalocal.com. We may need to verify your identity or authority before changing a business record.

Public business information

We publish business contact information intended for public use. Claimant email addresses, claimant phone numbers, verification evidence, internal identifiers, and private CRM information are not included in the public directory API or listing pages.

Usage analytics

Nooga Local records limited first-party events such as public-page views, an engaged-visit signal after a visitor actively views public pages for at least 10 seconds, viewport-qualified listing appearances, profile views, and interactions with business phone, website, directions, booking, offers, claims, pricing, checkout starts, and zero-result searches. Time while a tab is hidden does not count toward the engaged-visit signal. Private owner and sign-in pages are excluded from sitewide traffic measurement. Campaign parameters, an external referring website hostname, entry page, listing placement type, and an anonymous per-tab session identifier may be recorded so Nooga Local and eligible business owners can understand aggregate performance. Nooga Local self-referrals are excluded from acquisition reporting. These first-party event payloads do not include names, email addresses, phone numbers, form contents, third-party advertising cookies, or private CRM identifiers. Browser user-agent information may be evaluated transiently to filter automated traffic but is not retained with the event. Internet addresses are converted server-side into a keyed hash rather than stored directly. First-party analytics events are retained for up to approximately 13 months and remain subject to storage limits.

Business owners receive aggregate reporting for their own verified listing only. They are not shown an individual visitor's identity or internet address. Nooga Local may use permissioned, aggregate business results in case studies, but clicks and interactions are not described as customers, appointments, or revenue unless the business or an authoritative transaction record confirms that outcome.

Google and Meta tracking

Nooga Local uses Google Tag Manager, Google Analytics 4, and the Meta Pixel when pages load. The Meta Pixel sends a PageView event when you visit or navigate between pages and a Meta-named Lead conversion event after a listing claim is successfully submitted for review. That claim conversion event is not the disabled owner-portal Leads feature and does not include the claimant's form contents or private business or CRM identifiers. Google and Meta may receive the page address and technical information associated with the visit under their respective terms. Nooga Local does not currently send contact, purchase, search, or other conversion events to Meta.

Google Tag Manager container GTM-WK473FRC provides the site connection for tags configured and published in that container. Google Analytics 4 is also connected directly using measurement ID G-BVTNHSYJJ0. The same GA4 measurement tag should not also be published through Google Tag Manager because that could count activity twice.

Service providers and payments

We use service providers to host the website and API, maintain directory and claim records, and process payments when a paid plan is purchased. Payment-card details are handled by Stripe and are not stored by Nooga Local. We share only the information needed for those providers to perform their services.

Security and retention

We use access controls, encrypted connections, restricted server credentials, and review gates designed to prevent a claim or payment from directly changing editorial or verification status. No system is perfectly secure. We retain information for as long as reasonably needed to operate the directory, resolve disputes, meet contractual obligations, and maintain required records.

Children and changes

Nooga Local is a business directory and is not directed to children under 13. We may update this policy as the service changes; the effective date above will be revised when material changes are published.

Contact

Questions about this policy may be sent to support@noogalocal.com.